Heyru Canada Inc.

‘Me digwa’ is a welcome greeting in the African Isoko language. Similarly, the name HEYRU (pronounced ay-roo) is rooted in an Isoko word meaning ‘natural beauty.’ This name is our brand because most of our food, health, and cosmetic products (ethically-sourced in Nigeria and packaged in Canada) are earth-friendly, 100% natural, and contain only the highest-quality ingredients.

Promoting a healthy lifestyle that’s accessible is important to us while doing it sustainably and responsibly. Our brand has a strong African identity, and we are proud that we can bring its valuable ingredients to the local communities. We have strong ties to the local farmers, growers and cultivators in Nigeria and Kenya.

We want to introduce new products to the market and increase people’s awareness of their beneficial properties. The core value is that it must be beneficial to humans. That is what drives the brand and its purpose.

As a trading company, our aim at HEYRU is to focus on sustainability while promoting a healthy lifestyle within the local wellness market in Winnipeg and across Canada.

Sustainability is an important part of the company’s foundation. It is vital to create a business that produces something valuable and at the same time be mindful of reducing waste. We put an emphasis on the importance of using sustainable materials, so all of the packaging are made of kraft paper. We value minimalism and upcycling. We try to repurpose materials to limit unnecessary waste.

We think about sustainability when talking about sourcing. We source from a place that values sustainability because we want to be able to sustain the community we source from. Traceability is an important aspect, especially from the point of sourcing to the point of exit, because safety is crucial. It’s important for us to do that for the safety of our customers to be to ensure that sustanibility is well documented.

Updated: October 2023